Matsushita/Panasonic Appliances Group

Product Focus:
Interactive control keypad display for microwave ovens.

Overview:
Under the Panasonic brand with its slogan, "Panasonic ideas for life," Panasonic (Matsushita Electric Industrial Co., Ltd. of Japan) provides a wide range of products, from audiovisual and information/communication equipment to home appliances and components. It is one of the largest electronics companies in the world today.

Results:
Matsushita/Panasonic is continuously on the lookout for cutting-edge technologies that can provide a competitive advantage for its home appliance products. Upon learning about the advantages of Citala’s flexible Active Pixel Display (APD^TM), things really started cooking for the Panasonic Appliances Group, which was developing a new line of microwaves. It was clear that advantages of Citala’s multi-color, thin, flexible displays and membrane switches -- as well as its products’ long lifetime, ruggedness, low power consumption, flexibility, durability and superior readability -- provided the ideal solution for Panasonic’s latest microwave control panel.
Panasonic microwaves, equipped with Citala’s control and display panel, are shipping and working flawlessly, even in rough home kitchen and restaurant environments. They don’t lose touch sensitivity or display brightness and clarity.

Testimonial:
Japan’s Matsushita engineering manager commented: “We integrated Citala’s display and membrane switches into our control panel to create a simple, colorful, interactive control panel. It prompts users through the process of using the oven -- a feature we promote as Cooking Navigation.”