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News & Events Citala News Citala News 2008 Citala Welcomes VP of Marketing and Sales
News & Events Citala News Citala News 2008 Citala Welcomes VP of Marketing and Sales
Citala Welcomes VP of Marketing and Sales |
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Aharon Nizani to boost sales and customer service (September 2007) Citala, a pioneer in flexible reflective display technology and developer and manufacturer of the Active Pixel Display (APD™), announced the appointment of Aharon Nizani as VP of Marketing and Sales in charge of corporate strategic marketing, sales and distribution development, as well as brand management and customer satisfaction. Mr. Nizani brings to Citala extensive experience in the digital color imaging business. Prior to joining Citala, Mr. Nizani was a managing partner of Strategic Business Consulting (SBC), based in Irvine, CA, where he assisted high-tech companies in developing their businesses via strategic alliances, technology collaborations, and the development of distribution partnerships. Before SBC, he was vice president of marketing and business development at Iris Graphics, a $120M inkjet printer company. Prior to that, Mr. Nizani served as the director of corporate business development and strategic planning at the digital imaging company, Scitex Corp (NASDAQ:SCIX - later sold to Eastman Kodak), a multinational company with annual revenues of $700M. Mr. Nizani earned his master’s degree from Boston University (MBA) and also attended executive courses at Harvard Business School, Wharton School of the University of Pennsylvania, and the Paris- based Insead Business School. A leader in flexible displays, Citala is the pioneer of the Active Pixel Display (APD™)—a flexible reflective display that represents a paradigm shift in the display arena. The company’s proprietary technology offers a host of benefits, including true flexibility to capture limitless design opportunities. Moreover, its thin and bendable displays offer exceptional reflective readability, low power consumption, and interactive capabilities. Citala’s flexible display technology enables the creation of innovative products across a wide range of markets such as smart cards, portable electronics, home appliances, health care, handheld devices, sports equipment, and more. Citala is the first in the display industry to leverage a roll-to-roll manufacturing process, which enables the cost-effective, high-volume production of customized displays. Citala is privately held and headquartered in Tel Aviv, Israel, with a wholly owned subsidiary located in Sunnyvale, California. |
