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News & Events Citala News Citala News 2008 Citala Welcomes Sales Reps in Canada Electronic Sales Professionals
News & Events Citala News Citala News 2008 Citala Welcomes Sales Reps in Canada Electronic Sales Professionals
Citala Welcomes Sales Reps in Canada Electronic Sales Professionals |
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Expanding the scope of its sales activities, Citala welcomes Electronic Sales Professionals (ESP), headquartered in Ottawa, Ontario, Canada. (Sunnyvale, July 11, 2008) ESP (www.espsales.com) was established in 1992 and represents manufacturers of high-tech components. With highly trained and knowledgeable sales representatives, ESP has offices in four major cities throughout Canada. The nation, touting high-tech hubs in Ottawa, Montreal, Greater Toronto, Calgary, and Vancouver, was recently known for its telecom market but experienced a shift to a more consumer-oriented market, demanding a myriad of applications for handheld devices. “The consumer handheld market is healthy and growing,” says Paul Dietz, president of ESP. “Citala has unique products that bring value to a wide range of customers.” Mr. Dietz and his ESP team across Canada will join Citala’s growing sales force worldwide, with representatives blanketing the United States, Europe, and the Far East. “With its four strategic locations, ESP can expand Citala’s sales channels throughout the important Canadian market,” says Aharon Nizani, Citala’s VP of Sales and Marketing. “Our ever-expanding North American customer base benefits from Citala’s home-grown flexible displays, which are designed and manufactured in Silicon Valley, California.” A leader in flexible displays, Citala is the pioneer of the Active Pixel Display (APD™)—a flexible reflective display that represents a paradigm shift in the display arena. The company’s proprietary technology offers a host of benefits, including true flexibility to capture limitless design opportunities. Moreover, its thin and bendable displays offer exceptional reflective readability, low power consumption, and interactive capabilities. Citala’s flexible display technology enables the creation of innovative products across a wide range of markets such as smart cards, portable electronics, home appliances, health care, handheld devices, sports equipment, and more. Citala is the first in the display industry to leverage a roll-to-roll manufacturing process, which enables the cost-effective, high-volume production of customized displays. Citala is privately held and headquartered in Tel Aviv, Israel, with a wholly owned subsidiary located in Sunnyvale, California. (www.citala.com) |
