Our Team

Ronen Lin, Co-Founder, President and CEO                             

Ronen Lin co-founded Citala and is the company’s president and CEO. Prior to joining Citala, Ronen served as a manager in the high-tech department at the Israeli offices of Ernst & Young.

During his tenure, he worked closely with multiple high-tech companies—helping them to achieve their business and financial goals, including all aspects of private placement funding and initial public offerings.

He holds a bachelor’s degree in Business and Accounting from the Tel-Aviv Business College in Israel and is also a Certified Public Accountant.




Erez Baron, Vice President and CFO                               

  Erez Baron brings 15 years of management, business and finance experience in the technology industry to his position as CFO at Citala. Before joining Citala, Mr. Baron served as a CFO of HelioFocus, a company that develops high efficiency solar-thermal systems to provide high temperature heat. Before joining HelioFocus, Mr. Baron served as a CFO of Samsung Semiconductor Israel, previously known as TransChip, there he was deeply involved in the first acquisition of Samsung Electronics in Israel. Before that, Mr. Baron served as Director of Finance in Orckit Communications (NASDAQ: ORCT). Mr. Baron also spent several years as CPA with PricewaterhouseCoopers Israel. Mr. Baron received his BA degree in Accounting and Economics and an MBA, both, from Tel Aviv University. Erez is a Certified Public Accountant and also he is a Certified Mediator from Law Office of State of Israel.







Aharon Nizani, Vice President,  Sales & Marketing

Aharon Nizani joined Citala as vice president of sales and marketing in charge of corporate strategic business development, sales and distribution, as well as brand management, marketing and customer satisfaction. He brings extensive experience in the digital color imaging business. Prior to joining Citala, Aharon was a managing partner of the Irvine, CA-based company, Strategic Business Consulting (SBC), where he assisted high-tech companies develop their businesses through strategic alliances, technological collaborations, and the development of distribution partnerships.

Before SBC, he was vice president of marketing and business development at Iris Graphics, a $120M inkjet printer company. Before that, he was the director of corporate business development and strategic planning at Scitex Corporation (NASDAQ:SCIX later sold to Eastman Kodak), a multinational company with annual revenues of $700M.

Aharon earned his master’s degree from Boston University (MBA) and also attended multiple executive courses at Harvard Business School, Wharton School of Management, and the Paris-based Insead Business School.



William S. Ostrander, Vice President, Citala Ltd. & General Manager, Citala US Inc.       

With more than sixteen years of experience in management and manufacturing of flexible displays, William serves as vice president of Citala Ltd. and general manager of Citala US. He is in charge of all engineering, manufacturing, application development and customer services. Prior to joining Citala, William was general manager of Xymox Technologies’ Display Products Division.

He also served as new product development manager at Elo Touch Systems and as business development manager at Optical Coating Labs/JDSU. Before that, he was the director of technology at Raychem Corporation and an engineering manager at Taliq, also in the arena of flexible display technology. William has held management and engineering positions at Hewlett-Packard (NYSE: HPQ) in printed circuit and microcircuit manufacturing.

William obtained bachelor's and master's degrees in Mechanical Engineering from the University of Michigan.

Aki Tomita, Vice President, Chief Technical Officer

Widely published in journals on optics, physics, and displays, Dr. Aki Tomita has been issued 23 patents for his innovations in optics, MEMS, liquid crystal and light valve technology. He is a frequent presenter at industry trade shows worldwide.

Dr. Tomita served as the Vice President of Business Development at X2 Technologies Inc., an IT start-up in San Rafael, CA. He was the co-founder and interim CEO of Ribomic Inc., a biotechnology start-up in Tokyo, Japan. As COO and President of Tucson Optical Research Corporation in Tucson, AZ, Dr. Tomita dealt with optical components and thin-film coating. He also worked as a Product and Project Manager at Silicon Light Machines, a Silicon Valley display technology startup, which was acquired by Cypress Semiconductor. Dr. Tomita worked as the Senior Scientist and Department Manager of projection displays for Raychem Corporation in Menlo Park, CA, and as a member of the technical staff at AT&T Bell Laboratories in Murray Hill, NJ.

Dr. Tomita earned a doctorate in Optical Science from the University of Arizona and an Executive MBA from Stanford University. He received his bachelor’s degree in Applied Physics from Hokkaido University in Japan.