Corporate Profile

Vision
Displays are vital to effective user interaction with information technology. The proliferation of information and control devices has led to exponential growth in the use of all kinds of displays. Our vision is to provide flexible display solutions for every application, size, shape, and environmental and lighting condition.

Mission
Citala’s mission is to be the leading provider of flexible reflective display solutions by creating value for our customers through enabling a new paradigm of display products and customized solutions that can be used in diverse applications.

Positioning Statement
Electronic displays are ubiquitous and play a significant role in every aspect of our daily lives. By continually developing Citala’s breakthrough flexible APD™ display technology, we help our customers and partners compete effectively. The APD™ allows our customers to introduce innovative display products that overcome current display limitations with new standards of flexibility, durability, readability, and power efficiency.

A leader in flexible displays, Citala is the pioneer of the Active Pixel Display (APD™)—a flexible reflective display that represents a paradigm shift in the display arena. The company’s proprietary technology offers a host of benefits, including true flexibility to capture limitless design opportunities.  Moreover, its thin and lightweight displays offer exceptional reflective readability, low power consumption, and interactive capabilities. Citala’s flexible display technology enables the creation of innovative products across a wide range of markets such as smart cards, portable electronics, home appliances, health care, handheld devices, sports equipment, signage, architecture, and more. Citala is the first in the display industry to leverage a roll-to-roll manufacturing process, which enables the cost-effective, high-volume production of customized displays. Citala is privately held and headquartered in Tel Aviv, Israel, with a wholly owned subsidiary located in Sunnyvale, California.

Click here  for Citala's Corporate Profile brochure.